For our next Brooklyn Sales Meetup, we are going deep into the art and science of demand generation with Jeff Reekers, Director of Demand Generation of Handshake. As one of the hottest startups in NYC. Handshake understands the importance of quality lead flow for enabling their fast growth and Jeff has led the charge. In this session, Jeff will not only provide the basics behind key demand gen practices, but will also share some of the secrets he has learned along the way.
Jeff Reekers has over 8 years of extensive experience developing and growing pipeline and marketing contributed revenue across high-growth startups such as Handshake to enterprise organizations like Forbes.
Currently, Jeff is Director of Demand Generation at Handshake, which has raised over $21M in funding to date. In this role, Jeff oversees the organization’s lead and early-stage pipeline targets, as well as its overall outbound and inbound marketing & sales development strategy. Over the past 18 months, Handshake has seen a 300% increase in leads and 250% increase in pipeline.
Prior to Handshake, Jeff led demand generation and channel marketing at ThinkHR, a rapidly growing SaaS platform based out of the Bay Area that's used by over 80K businesses, and was an early employee at Lawline.com, Twhere he grew to the role of CMO/COO and helped lead its growth as an industry leader and over 100K customers.
Watch the stream LIVE here!