Branding is more than just your logo (visuals are a huge part of it), but consumers are interested in more than just what your selling. They want to know about your company, your story and what you represent. Digital advancements have made it easy to access information, which contributes to how consumers view brands. Owning and actively participating on how you are perceived throughout the consumer decision journey is what active branding is. Caribbean businesses and entrepreneurs need to be at the forefront of it to remain competitive. Who better to share our niche cultural brands and experiences to the world better than us? Join us as we dissect digital branding with respect to the Caribbean demographic.
Tickets & more info available at CaribbeanDigitalDivas.com
Watch the stream LIVE here!